End your "how do I price this" panic once and for all


Tell me if this sounds like you...

  • You have a killer idea for product-based business but your worried you're going to set a price your customers won't pay or worse, you're going to start selling your product and find out after the fact that you LOST money with each sale
  • You know the best thing you can do for yourself and your business is to set up a profitable pricing strategy, but you have so many questions and keep finding yourself staring at blank spreadsheets, wondering what to do next
  • You're ready to stop second guessing your prices and you want to end the overwhelm once and for all 

At this point it's beyond frustrating. You feel a pull to get your idea out of your head and into the world. You're smart and willing to work hard. You're confident your product can change your customers' lives for the better, but figuring out how to go from product idea to profitable business has you completely stuck.

You're ready to quit your day job and build a life (and business) you love and you KNOW if could just find the right information and guidance, you could finally figure out your pricing and get your idea off the ground and into the hands of excited customers.

How great will it feel when: 

  • You have an easy, repeatable system that allows you to confidently (and easily) set a profitable price (complete with "how to" videos and real life examples to make setting prices easy)
  • You have strategies and tools to help you VALIDATE your prices before you launch, so you can make sure you're priced right, right from the start
  • You wake up each morning confident that the sales you make today will lead to real $$$ in your bank account 

With Pricing for Profitability you can FINALLY stop staring at blank spreadsheets and confidently start building your product-based business. Inside the course you'll find all of the tools you need to find, and confidently charge, the price that's just right for your product.

Praise for Michelle's courses...

"Love the calculators and speadsheets these are so right on the money, definitely a must,structured and delivered fantastically. Directions are very easy to understand and follow and the course is laid out nicely. I really enjoyed and found it so helpful!"  

Kathy J { Jewelry Designer }

"Michelle's pricing guides have really helped me. I've definitely been undercharging and I can definitely increase my price." 

Eva K. { Knitwear Designer }

"Thanks so much for your help! Pricing makes so much more sense. I've been able to use the pricing tools for my sewing course and custom bridal gowns."

Britney K { Seamstress + Bridal Gown Designer }

"I feel like I can do this, now. I can figure out my pricing and get my business under control. THANK YOU!"  

Kristen K. { Candles }

Wondering what's inside Pricing for Profitability?

Inside the course you'll find step-by-step guidance to help you set the perfect price for your product:

Calculate Your Costs  

Learn how to account for your material costs and how to calculate your labor rate PLUS I’ll also give you benchmarks to help you decide what your rate should be. We’ll also walk through different ways to make your product including pros and cons. 

Master Your Mindset  

Together we’ll talk through common money and success blocks so we can pinpoint any resistance you might have to actually charging a profitable pricing right from the get go. Then I’ll walk you through my favorite strategies for working through your blocks (don’t worry, we all have them) so you’re prepped and ready for to confidently waltz your way into steps 3 & 4. 

Mine Your Market  

Learn how to confidently (and productively) review the competition and overall market so you can figure out the neighborhood your price lives in. You learn what to look for to make sure the neighborhood you pick is just right. And if it isn't, you'll have access to my exclusive strategies to help you test and tweak until you find the perfect spot for your product.

Pick The Perfect Price  

No more guessing, wishing or hoping. Using the science of product pricing, you'll learn how to find the minimum viable price and then you'll use all of the great info you gathered in Step 3 to figure out exactly how much you need can charge to make your business work FOR you, not against you. ​ 

Want EVEN MORE help? You also get these great bonuses:

BONUS #1 - Downloadable Cost + Pricing Calculators

Tired of staring at blank spreadsheets? The course includes easy-to-use, downloadable pricing calculators for each of my pricing formulas AND a cost calculator to help you quickly and accurately determine your costs and prices. Never again will you find yourself staring at a blank spreadsheet, wondering what to do next!  

The calculators work with any currency so if you use dollars, rupees, rand, euros, etc. the calculators will work just fine.

BONUS #2 - How to Optimize Your Prices 

At some point your business will be big enough that it’ll make sense to at least consider testing your prices and I want you to know HOW to do that in a data driven way. So in the Optimization guide I’ll walk you through my preferred testing strategies plus how to calculate a conversion rate so you can measure the success of your tests and tips for what to tweak to make sure you maximize every sale and profit dollar

BONUS #3 - How to Throw a Price Change Party

Think you might need to raise your prices? Or want to raise your prices but worried your customers will revolt {spoiler alert: they won't }? Inside this guide you'll learn how to how to make a price change feel exciting and more like a party to celebrate your success. I’ve laid exactly what to say to customers and follower AND I’ve included example emails that you can copy and tweak to make updating your customers and throwing your party a breeze.

Between the course and the bonuses, that's over $2,975 in value and you get it all when you enroll in Pricing for Profitability.

So who teaches this thing?

After nearly a decade building product-based business for big name retailers, I decided to branch out on my own 3+ years ago and opened by own shop, The Graceful Goose.  

Within a year I took it from a no-name brand to a profitable five figure side-hustle, all while raising my 2 daughters and working a full time job.  

I firmly believe that with the right guidance and support, you, too, can launch your product to a chorus of cheering fans and build the profitable business you've been dreaming about.

Figuring out the right price for your product isn't magic -- it's simple math and a clear strategy.  

When you skip the strategy and dive headfirst into trying to build a business, you put yourself at high risk of building a business that drives ALLLL the sales but makes ZERO money.

In the same way you wouldn't buy a plot of land and then invite people over for a housewarming party without first building your house, you don't want to invite people to view your products without FIRST building a profitable foundation.

So if you don’t come in with the experience I had, setting prices and building profitable businesses, how are you supposed to know what to do?  

You can continue to try to crowdsource and google and piece together information to hopefully come up with some sort of viable strategy (and pray you don't give up on your dream in the process) OR you can get started right now with my step-by-step system and have a profitable pricing strategy in place TODAY.

Join me inside Pricing for Profitability and end your "how do I price this panic" once and for all!

Between the course and the bonuses, there's over $2,975 in value and you get it all when you enroll in Pricing for Profitability.

- Best Value -



Note: All price are in USD

- Low Monthly Payment -



Note: All price are in USD


Pricing for Profitability is perfect for...

Handmade products

Factory-Made Products

Print On Demand Products

One-Of-A-Kind Products

What else does Pricing for Profitability include?  

  • Lifetime access 
  • My exclusive step-by-step system to help you set profitable product prices, the 3Ps Framework
  • Worksheets to help you validate and optimize your prices (so you can stop wondering "am I priced right")
  • Video lessons walking you through each step
  • All the formulas you'll need to set profitable product prices
  • Easy to use, downloadable calculators, no complicated math required

 Got Questions? I have answers:

I thought I just needed a formula. Why do I need a course?

While a basic formula can give you a place to start, there's so much more to setting profitable prices and a generic, "one-size-fits-all" formula just won't cut it.

Inside the course we'll walk through each step in detail to make sure you're clear on WHAT you need to do, WHY you're doing it and HOW to do it. 

By the end of the course you'll have all the tools you need to build the profitable business you've been dreaming about (without the confusion and overwhelm that comes with trying to DIY and piece together a strategy)!

I feel like the only way to win with my shop is to make my price as low as possible, why should I bother figuring out my "profitable" price if I don't think I can charge that much?  

It's easy to feel like product pricing is a never ending game of "how low can you go." But the hard truth is there are successful companies selling products on all ends of the pricing spectrum so if you're having trouble making sales, I'm willing to bet the problem isn't that your price is too high, but rather you aren't marketing your product in a way that supports your price's "neighborhood." Inside Pricing for Profitabilty we'll not only talk through how to set a profitable price, but also how to evaluate your price based on the market AND what it means for how you market to future customers. PLUS when you join today (in the next few minutes), you'll also get my mini course, Product Copy That Converts. Combined with Pricing for Profitability it's the perfect one-two punch to whip your product into shape and start turning out those profitable sales your aching for.  

I have a product idea but I’m not quite ready to launch yet. Do I need to be farther along before I can use Pricing for Profitability?  

Nope, not at all. There are a wide range of students inside the course - some have existing businesses that need tweaking and some are just getting started. If you're just getting started, you’ll get the benefit of starting out with a profitable pricing strategy, right from the get go, so once the sales start rolling in you won't have to wonder whether or not you can pay yourself. You'll already be setup for success.

I hate math. Do I have to do math?  

All of the formulas you need will be provided inside the course and there’s no challenging math. A little addition, a little subtraction and a hint of multiplication - nothing you can’t do on a calculator. And speaking of calculators, I’ve included excel-based calculators you can download and use over and over again so you can finally stop staring at a blank spreadsheet, wondering what to do next. You’re welcome ;)

I have a lot on my plate and I’m not sure I really have time for a course.  

The course is easy to get through in a couple of hours, plus you have lifetime access so you can stop and start as needed. Currently sell crochet hats but dreaming of selling downloadable patterns later on? You can work through prices for the hats now and jump back in later on when you're ready to set prices for your patterns. 

Will this work for me?

If you have a product or plan to sell a product, this course will work for you. I'll walk you through every step so you can feel confident setting, validating and optimizing your prices.

I don't live in the US - will this work for me?  

Yes, the downloadable calculators and formulas are not specific to any one currency. Whether you sell products in US dollars, euros, rand or another global currency, you'll be able to use all of the tools inside Pricing for Profitability.

Pricing for Profitability will work for you if...

  • You have a great idea for a product but you're not quite sure where to start and you're wondering how you'd even price it and if anyone would actually BUY it...
  • Your business is up and running (or at least the basics are) but now you're realizing you may not have priced your product right and you're not sure if the sales you plan to make are actually going to make YOU money,

AND Pricing for Profitability will work for you if...

  • You've done the hard work of building a business and getting your product out into the world, but you're struggling to make consistent sales or worse, you're making sales but can't afford to pay yourself and you're wondering if the issue is your pricing

In today's retail environment, where you can sell a product in stores, online or at craft fairs and make your product by hand, through a factory or drop shipper or as a digital download, there is no such thing as a "one-size-fits" all pricing formula.

If you're ready to build a profitable business and want to end your "how do I price this panic,"

All of the tools and strategies you need are waiting for you inside Pricing for Profitability

14 Day Money Back Guarantee 

If you work through the course and still feel like you don't have a handle on how to set profitable prices, email me within 14 days of purchase and send over your completed Cost and Pricing Calculators for a full refund.

Imagine where you could be a few weeks from now with the help of Pricing for Profitability…

No more guessing  

No more hoping  

No more stress  

Just clear, consistent, profitable prices  

and a business that's setup to make money, not an expensive hobby and a never ending hamster wheel.

If you’re ready to end your “how do I price this panic” once and for all, you can join me inside Pricing for Profitability.